Whilst we were busy building the new website / portfolio for {radiate}, one of the main things we needed to consider was whether we’d be including all of our work in our portfolio and if not - which projects would we include?
In the end, we decided not to include all of our work (considering we obviously did not only work on 9 projects during 2009) for a variety of reasons:
- Some of the work was a bit pre-{radiate} in the sense that I had personally worked on those projects (when {radiate} had already existed), but FRESH01 & Foxinni had not officially joined me yet;
- This meant that we felt that some of the work didn’t represent our current skillset and quality;
- Along with this, we believe that not every project is created equally (due to the project’s limitations - not our lack of commitment to the project) and we needed to showcase only our best portfolio items;
- And lastly - no client is going to work through a portfolio of 500 items anyway…
So with this in mind, we’ve limited our current showcase (which we’re launching the new {radiate} website with) to only 9 projects from the past year. I believe that we’ve only just started to do our best work yet and some of the projects we’ll be adding in the next 2 / 3 months will increase the overall quality of our portfolio significantly.
This portfolio is however a step in the right direction, since we really needed to get some kind of portfolio up (I’m sick of having to send clients JPEG examples on request all the time). I also believe that the portfolio along with the design of our website will start attracting even higher calibre clients and we really look forward to meeting loads of great new peeps in the new year through these channels!
